Passionate about drawing being younger, his interest in photography led him to prepare a CAP Photography at the Lycée Etienne Jules Marey in Boulogne-Billancourt. Thanks to a school placement, he made an influential meeting, that of the Photographer Jacques Florsch. Today, Phoks works in Freelance but continues to develop projects with Florsch, these clients are among others: EMI, Warner Music, Iconique, PMU … His fields of activity are vast and he exercises his artistic talents in the fields of advertising, fashion, music or sports, in 2009 he is mentioned on the Blog of Kanye west, Hypebeast, Trendland and the popularity of these Services continues to grow year after year.